How to Podcast: A Guide for Extension

, , 1 comment
graphic: How to podcast a guide for Extension

As you may have read in a previous post, I love podcasts. But getting started can be a bit confusing!

That's why we wrote the How to Podcast Guide for Extension with very detailed, step-by-step instructions and tips, including pictures!

Click for how to guide google doc

Call to Action: Podcasting for Extension

If Extension wants to be heard among social learning networks, we need to breathe life into our content delivery.
 This may all seem a bit complicated (five pages of instructions!), so why should you bother?

Podcasts are a unique and special opportunity to connect us, content creators, with our audiences. Podcasts add a human voice and authenticity to our education that is absolutely essential in today’s content marketplace. A white paper, publication, or even blog post cannot compete with many of the ways audiences are receiving information in today’s connected world. If Extension wants to be heard among the social network learning that is preferred by today’s content consumers, we need to breathe life into our content delivery.

Additionally, podcasting reaches our audiences during times when they are interested and open to being educated, entertained, and connected with. Podcasts connect for longer and more often than almost any other delivery format, including videos, online courses, newsletters, and Twitter.

For these reasons, podcasting should be a critical component of any Extension program’s outreach strategy. The setup described here may seem lengthy due to its detail, but the recurring task of recording, editing, and uploading can be as minimal as you’d like to make it. Twenty-one percent of Americans are inviting you to have a conversation with them by listening to podcasts. We need to be ready to join that conversation!

What do you think, is podcasting for you? Or could it be in the future?

1 comment:

  1. Good to know you have a guide ready for us, Amy! Do you know who in U of M Extension is regularly podcasting? The only one I know of is in collaboration with eXtension: https://blogs.extension.org/militaryfamilies/family-development/programming/podcasts/

    ReplyDelete