Use Qualtrics for research, administrative tasks, and teaching

, , 1 comment
Qualtrics logo

Why use Qualtrics?

I’m already comfortable with Survey Monkey, Wufoo, or Google Forms... why use Qualtrics?! Okay, okay, I know sometimes it feels like there are TOO MANY tools. If I know how to use one of them, even if I need to “Jimmy rig” it to work like I need it to, or do a lot of manual data sorting on the back end… it’s better than learning ONE MORE TOOL! Right? Well, no.

Qualtrics is such a robust option, and it’s easy to use for research and evaluation, administrative tasks, and teaching and learning! Still unconvinced? You can invite collaborators, collect data offline, and the University of Minnesota is Qualtrics’s largest customer, so if you want to do something unique, there’s help at the ready!

Karen and I recently attended a training day that featured a variety of practical uses from colleagues throughout the University, and we thought you might enjoy seeing what others are doing too.

For research and evaluation

  • Survey panels with participants available world-wide can be facilitated directly by Qualtrics (for a fee). Learn more.
  • Away from campus? You can collect data offline. Learn more.
  • UMN has an agreement related to data security. Contact the Office of Measurement Solutions for details.
  • "Carry Forward" allows you to copy answer choices from one question and bring them into a future question in your survey. For instance, you can first show a question to your participant asking which events or workshops they’ve participated in this year. You can then carry forward the choices they selected into the next question where they can then rate their experiences. Learn more.

For administrative tasks

  • If you love mail merge, you’ll be excited about Piped Text! It allows you to customize question and choice wording for each participant. When you add Piped Text to your survey, it will appear as a line of code, like this: ${m://FirstName}. When participants take the survey, this code will be replaced with unique content. Learn more.
  • Sometimes a response is so important that you need to know about it immediately. For this reason, Qualtrics created a trigger to send you an email notification whenever conditions you specify are met. Learn more.
  • With Qualtrics Salesforce Integration, you can trigger surveys off of Salesforce events and save survey response data into Salesforce. Learn more.

For teaching and learning

  • With over 100 ways to ask a question in Qualtrics, the possibilities are limitless. Click here for an overview of the 18 primary question categories. Hot spot and heat map are two I'm excited to try! 
  • Branching allows you to correct or reinforce student learning with built-in checks for knowledge throughout the module. It’s a bit like a choose your own adventure novel. Learn more.
  • Check data on students’ paths through the branches as early and often as you want. Change the current module, determine the focus of your next lesson, or set the agenda for an in-person meeting.
The College of Education and Human Development’s Digital Education and Innovation office turned a 20-page handout into an interactive module for higher buy-in and better participant preparation. See it in action. Learn more about the department’s use of Qualtrics.

The Med School is also using Qualtrics for Teaching and learning. An interactive learning module replaced a lecture when an instructor needed to be absent, and branching was also useful when they created a way for students to practice diagnosis.

Try it out!

You can log into your free account with your existing U of M login at http://surveys.umn.edu/qualtrics-u-of-m/get-an-account

To access their training materials, webinars, and support visit http://www.qualtrics.com/university/researchsuite/.

1 comment:

  1. Thank you for the great summary of Qualtircs uses...it serves as a starting point for potential integration with other University systems to reduce multiple entry of Learner data. Neil

    ReplyDelete